Undergraduate Degrees - Overview
Overview | Core Curriculum | Accounting Major | Business Administration Major | Marketing Major | Finance Major | Course Descriptions
Undergraduate students can seek a degree in business administration, marketing, accounting or finance.
All undergraduate degree options offer a curriculum that:
- Nurtures and enhances critical thinking and analytical skills
- Develops and emphasizes effective written and oral communication
- Fosters interpersonal and teamwork skills
- Provides an understanding of the global nature of business
- Creates an acute awareness of ethical and moral behavior in the conduct of managerial activities
Accounting
The purpose of the accounting curriculum is to provide students with knowledge and practical application in all aspects of accounting. Coursework includes accounting information systems, financial accounting, management accounting, governmental accounting, taxation, and auditing. This foundation provides accounting majors with the theoretical concepts and skills necessary for initial entry and advancement in the accounting profession.
Business Administration
The objective of the business administration curriculum is to provide students with a challenging, high quality education that results in a thorough understanding of the traditional functional areas of business and its managerial applications. This foundation allows business administration majors to effectively contribute to the operation, administration and organizational objectives of the enterprises in which they will become engaged.
Marketing
The purpose of the marketing curriculum is to demonstrate the relevance and importance of the theory and practice of marketing and marketing management to all sectors of the economy. In this context, the marketing major will receive exposure to consumer behavior, the employment of advertising principles, the use of market research and testing, the selling function, the strategic decisions needed to bring a product or service to the market, and the development and positioning of products and services. This foundation provides marketing majors with the theoretical concepts and skills necessary for initial entry and advancement in management positions in the marketing area.
Finance
The finance major is designed to give students a strong foundation in the principles and the practices of finance. Students majoring in finance will develop the analytical and technical financial skills needed for their career in finance as well as the skills for informed financial decision making.