Undergraduate Degrees - Marketing Major
Overview | Core Curriculum | Accounting Major | Business Administration Major | Finance Major |Marketing Major | Course Descriptions
The purpose of the marketing curriculum is to prepare the marketing major for an entry level position in a wide variety of profit, non-profit, and service organizations. The curriculum should provide the marketing major with the basic knowledge of the marketing concept and its relationship to segmentation strategy, Product Strategy, Promotional Strategy, Price Strategy and Place Strategy, and the way in which these elements combine to create customer satisfaction. Graduates should strongly believe that ethical and socially responsible business practice is necessary.
Marketing Major Requirements
| MC Requirements | Hours | ||
| Non-Business Core | View Requirements |
46
|
|
| Business Core | View Requirements |
42
|
|
| Marketing Major Requirements | |||
| MKT 481 | Consumer Behavior |
3
|
|
| MKT 485 | Integrated Marketing Communication |
3
|
|
| MKT 486 | Marketing Strategy |
3
|
|
| MKT 383 | Personal Selling |
3
|
|
| MKT 482 | Retailing & E-Commerce |
3
|
|
| MKT 429 | Marketing Research |
3
|
|
| Choose one: | |||
| - COM 403 | Negotiation | ||
| - COM 443 | Public Relations | ||
| - COM 446 | Media Sales |
3
|
|
|
Total Marketing Hours
|
21
|
||
| General Electives |
21
|
||
|
TOTAL HOURS
|
130
|
||
The following Career Tracks can be chosen by Business Administration Majors but are not required.
Career Tracks
| Advertising & Promotion | Hours | ||
| ART 205 | Graphic Software |
3
|
|
| COM 443 | Public Relations |
3
|
|
| COM 446 | Media Sales |
3
|
|
| ENG 452 | Professional Writing |
3
|
|
| Total Advertising & Promotion |
12
|
||
|
Health Care Marketing
|
Hours
|
||
| BIO 203 | Human A & P I |
3
|
|
| BIO 204 | Human A & P II | 3 | |
| CHE 124 | Basic Chemical Principles | 3 | |
| COM 403 | Negotiation | 3 | |
| Total Sports Management | 12 |
||
|
Entrepreneurship
|
Hours
|
||
| GBU 454 | Etrepreneurship |
3
|
|
| MGT 474 | Human Resource Management | 3 | |
| ACC 305 | Managerial Accounting | 3 | |
| ENG 452 | Professional Writing | 3 | |
| Total Entrepreneurship | 12 |
||