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Courses

REQUIREMENTS   HOURS
University Core   36
Business Core   46
MKT 481 Consumer Behavior 3
MKT 485 Integrated Marketing Communication 3
MKT 486 Marketing Strategy 3
MKT 383 Personal Selling 3
MKT 482 Retailing & E-Commerce 3
MKT 429 Marketing Research 3
MKT 487 Digital Marketing 3
Choose one:    
ENT 412 Entrepreneurial Mindset 3
COM 403 Negotiation 3
COM 443 Public Relations 3
COM 446 Media Sales 3
GBU 460 Marketing Internship 3
General Electives   24
Total Hours   130

Mississippi College’s School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier business school accreditation in the world.