REQUIREMENTS | HOURS | |
University Core | 36 | |
Business Core | 46 | |
MKT 481 | Consumer Behavior | 3 |
MKT 485 | Integrated Marketing Communication | 3 |
MKT 486 | Marketing Strategy | 3 |
MKT 383 | Personal Selling | 3 |
MKT 482 | Retailing & E-Commerce | 3 |
MKT 429 | Marketing Research | 3 |
MKT 487 | Digital Marketing | 3 |
Choose one: | ||
ENT 412 | Entrepreneurial Mindset | 3 |
COM 403 | Negotiation | 3 |
COM 443 | Public Relations | 3 |
COM 446 | Media Sales | 3 |
GBU 460 | Marketing Internship | 3 |
General Electives | 24 | |
Total Hours | 130 |