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Undergraduate

Marketing

Students explore the stages of successfully developing and introducing a product to the public, from market research to brand positioning. With this foundation, graduates will possess excellent preparation for marketing management roles.

The MC Business marketing program focuses on engaging students with marketing theory and practice in all sectors of the economy.

While building your marketing toolset, you’ll also explore a comprehensive business curriculum that nurtures critical thinking skills, encourages teamwork and builds your writing abilities. You’ll discuss ethical and moral issues while acquiring management skills in a Christian context. And you’ll gain an understanding of business issues from a global perspective, along with current events and financial trends.

Choose Your Focus

MC’s marketing degree is designed for students seeking an in-depth knowledge of the theory and practice of modern marketing.

Students cover all aspects of marketing including marketing research, consumer behavior, advertising and promotion, professional selling, retailing and e-commerce, and the development of marketing strategies for products and services. Marketing students gain practical experience through internship opportunities and coursework involving hands-on projects conducting real marketing research, developing actual advertising campaigns and running a business through computer simulation. At the MC School of Business, students get a practical, real-world education - for real-world success.

Real-world marketing for a real-world career.

Rise to the Top

Our marketing majors have gained employment into marketing departments of top corporations, advertising firms, marketing research companies and selling management positions across all industries.

Advice Along the Way

All MC Marketing students are assigned an individual marketing advisor. From assisting with career goals, to selecting courses, to sharing personal connections in the larger business community, your advisor will help you make the most of your business education, and your business career.

Experience Marketing

The MC marketing program is both current and practical; teaching you important marketing concepts and preparing you for a marketing career through courses such as:

  • Personal Selling
  • Consumer Behavior
  • Marketing Research
  • Integrated Marketing
  • Communications
  • Marketing Strategy
  • Retailing & E-Commerce.

Mississippi College’s School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier business school accreditation in the world.