Explore ways to create value for customers and make strategic decision about products, pricing, distribution and promotion.
Develop the skills you need to succeed in today's global marketplace through a comprehensive business curriculum that nurtures critical thinking skills, encourages teamwork and builds your writing abilities. As a marketing major at MC, you’ll gain practical experience through hands-on projects and learn real-world skills by:
Good business is built on more than just technical know-how. As a private Christian university, we believe that business decisions must be guided by faith. You’ll discuss ways the Christian faith speaks to navigating the ethical and moral issues facing today's business community.
The School of Business partners with local, national and international businesses to provide benefits to our community and valuable learning opportunities to students like you. These organizations include State Farm Insurance, Regions Bank, M & F Bank, Trustmark Bank, KPMG LLP, Horne LLP, Bancorp South, Bank of Brookhaven, BKD LLP and many more. You’ll benefit from great opportunities for informational interviews, career services, networking events and desirable internships.
In today’s business environment, travel experience and an international outlook are important. Build on your business training with a global outlook at MC. Mississippi College offers study abroad programs in Costa Rica, France, London, Austria, Seoul, and Spain. You can take classes and earn credit while strengthening your language skills and broadening your cultural horizons.
All MC Marketing students are assigned an individual marketing advisor. From assisting with career goals, to selecting courses, to sharing personal connections in the larger business community, your advisor will help you make the most of your business education, and your business career.
| REQUIREMENTS | HOURS | |
| University Core | 36 | |
| Business Core | 46 | |
| Marketing Requirements | 24 | |
| MKT 481 | Consumer Behavior | 3 |
| MKT 485 | Integrated Marketing Communication | 3 |
| MKT 486 | Marketing Strategy | 3 |
| MKT 383 | Personal Selling | 3 |
| MKT 482 | Retailing & E-Commerce | 3 |
| MKT 429 | Marketing Research | 3 |
| MKT 487 | Digital Marketing | 3 |
| Choose one: | ||
| ENT 412 | Entrepreneurial Mindset | 3 |
| COM 334 | Digital Storytelling | 3 |
| COM 360 | Social Media Communication | 3 |
| COM 403 | Negotiation | 3 |
| COM 443 | Public Relations | 3 |
| GBU 460 | Internship in Business | 3 |
| General Electives | 24 | |
| Total Hours | 130 | |
Coordinate and integrate marketing communication tools (advertising, direct marketing, etc.) into a unified program designed to influence a customer or marketing channel.
See the effects of marketing planning, implementation, and control on the total business system. Using computer simulations, you’ll analyze data, make decisions, and evaluate results.
Gain the skills needed to perform vital digital marketing functions including web design, web analytics, paid search marketing, online advertising, social media strategy, and online reputation management.
A marketing degree opens a wide range of career opportunities for you.
You’ll be responsible for developing and executing a company's social media strategy to enhance its online presence, engage with its audience, and drive brand awareness.
You will lead a team of sales professionals to achieve goals through sales strategies, optimizing performance, and building strong relationships.
You will have experience in various advertising channels, including digital, print, and broadcast, and will be responsible for managing campaign performance and optimizing ad strategies.
Mississippi College's School of Business is accredited by the Association of Advance Collegiate Schools of Business (AACSB), the premier business school accreditation in the world.
