Undergraduate  ⟩  Minors

Marketing

For Business Majors

REQUIREMENTS   HOURS
MKT 383 Personal Selling 3
MKT 429 Marketing Research 3
MKT 481 Consumer Behavior 3
MKT 482 Retailing & E-Commerce 3
MKT 485 Integrated Marketing Communications 3
MKT 486 Marketing Strategy 3
Total   18

For Non-Business Majors

REQUIREMENTS   HOURS
MKT 381 Marketing Principles 3
Choose 5 from the following options:  
MKT 383 Personal Selling 3
MKT 429 Marketing Research 3
MKT 481 Consumer Behavior 3
MKT 482 Retailing & E-Commerce 3
MKT 485 Integrated Marketing Communications 3
MKT 486 Marketing Strategy 3
Total   18
Marketing

Mississippi College’s School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier business school accreditation in the world.