For Business Majors
REQUIREMENTS | HOURS | |
Choose 6 from the following options: | ||
MKT 383 | Personal Selling | 3 |
MKT 429 | Marketing Research | 3 |
MKT 481 | Consumer Behavior | 3 |
MKT 482 | Retailing & E-Commerce | 3 |
MKT 485 | Integrated Marketing Communications | 3 |
MKT 486 | Marketing Strategy | 3 |
MKT 487 | Digital Marketing | 3 |
Total | 18 |
For Non-Business Majors
REQUIREMENTS | HOURS | |
MKT 381 | Marketing Principles | 3 |
Choose 5 from the following options: | ||
MKT 383 | Personal Selling | 3 |
MKT 429 | Marketing Research | 3 |
MKT 481 | Consumer Behavior | 3 |
MKT 482 | Retailing & E-Commerce | 3 |
MKT 485 | Integrated Marketing Communications | 3 |
MKT 486 | Marketing Strategy | 3 |
MKT 487 | Digital marketing | 3 |
Total | 18 |